Legalization activists often say that cannabis should be regulated like alcohol, but today’s cannabis consumers don’t appreciate the comparison. To them, cannabis isn’t a vice — it’s part of a wellness regimen.
That’s what ninety percent (90%) of consumers said in a recent poll conducted by Miner & Co. Studio, who reached out to 800 consumers and asked for their opinions of cannabis. The vast majority said they consider cannabis part of their “wellness program” — like dieting, exercise and yoga — not a vice like alcohol or cigarettes.
And today’s cannabis consumer isn’t into dropping out of society like hippies of yore. Around 95 percent of respondents said they enjoy cannabis that helps them enjoy aspects of everyday life, not avoid them. Which is refreshing as well as reassuring since almost half of consumers (42 percent) said they had kids under 18 years old, so it’s crucial that they avoid letting cannabis get in the way of parenting.
They don’t let it get in the way of work either as eighty-four percent (84%) of them have full-time jobs that contribute to their average household income of around $75K.
If all that seems like a far-cry from potheads of old, then you know exactly how the average consumer feels. The vast majority (88 percent) said they consider themselves part of a new cannabis culture and do not identify with the old. That means the media and politicians need to change the way they represent consumers or they’ll risk alienating the cannabis demographic by perpetuating stoner stereotypes or cracking cheesy weed jokes (we’re looking at you, Ted Cruz).
Today’s cannabis consumers see themselves as healthy, active and engaged members of society, as they should.